B2B tech is complex. Your marketing shouldn't be.

At Luroc Consulting we help founders connect the thinking behind the product with the way marketing, sales, and operations bring it to market.

One story. One direction. One team that knows what it is saying and why.

Founder-led by Bianca Servina.

Where Strategy Meets Consistency.

The Unique Approach

Diagnose. Orchestrate. Refine.

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Growth Assessment

Strategy Design

Continuous Optimization

We examine how the product is understood, how the market responds, and where communication drifts inside the business. This gives founders a grounded view of what’s getting in the way — the foundation for marketing that stays sustainable as the product evolves.

Insights are translated into a structured marketing governance model that aligns teams around one direction. Strategy becomes coherent, growth repeatable — this is where alignment turns into momentum.

Performance is reviewed through a disciplined, ongoing lens, with thoughtful adjustments that sustain progress over time. Companies evolve with data‑driven clarity, keeping marketing sustainably effective.

We diagnose what’s getting in the way, orchestrate the work across teams, and refine as the business moves forward.

The D.O.R. Framework finds the gaps between strategy and execution — bringing marketing, sales, and operations into the same conversation, with a clear focus on what needs to happen next.

Ready for One Clear Story?

Let's get your team, your product and your marketing on the same side of the table.

Book a 30-minute introductory call. No pitch.